Live Webinar • May 12, 2026 • 2 PM UTC
UA, monetization, and creative used to live in different rooms. Now they share the same P&L.
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The Shift
Winning UA today means a system for systematically exploring new creative concepts at the scale ad networks demand. A few variants and a prayer doesn't feed the auction anymore.
App store taxes used to be the cost of doing business. Top studios are pulling spend off the platforms and into web shops. The math has changed.
Algorithms find the audience. Creative wins them. Volume isn't strategy. The teams scaling fastest treat creative as its own discipline.
Your Speakers
What We'll Cover
UA, monetization, and creative used to belong to different teams. Different rooms. Different KPIs. Now they share the same P&L. The teams winning treat them as one operating system.
The DTC playbook is no longer experimental. It's the margin. We'll get into the friction, the unlocks, and what actually moves DTC from a side project to a P&L line.
More creatives faster isn't a strategy. We'll cover how to build a creative engine that actually compounds learning. Plus what to stop doing today.
Real bets. Real data. Real surprises. Three operators inside the shift telling you what they'd do differently if they were starting today.
Mark Your Calendar
May 12, 2026
2:00 PM UTC / 4:00 PM CET / 7:00 AM PT
Free to attend. Recording sent to all registrants.
Three operators. One honest conversation about how game growth is changing in 2026. May 12, 2 PM UTC.
